All across America, students, soccer moms, accountants, and people from all walks of life are sewing in their basements, selling jewelry at small town conventions and creating incredible works of fashion. And even though they all may come from different walks of life, they all share the same burning desire… to be discovered and expose their designs and creations on a national level, and most importantly, to see their dreams become a reality.

This show will inspire them to do just that. In every episode, designers will be faced with challenges specifically crafted to further develop their fashion lines. With the help and guidance of Louise, they will present their new creations to a team of buyers and expert designers who will ultimately decide who stays and who goes each week. In the final episode, only one designer will be crowned the winner and their collection will be showcased in several major department stores across the nation for all of America to buy.