CBS and executive producer Mark Burnett (“Survivor” and “The Apprentice”) have a new Jingle on their hands and its going to be a hit!

Jingles, slated to premiere later this year, will feature contestants writing and performing jingles for a variety of subjects, ranging from food products to sports teams and the winner takes home $100,000 and an advertising contract!

The show will be hosted by American Idol’s Kimberly Caldwell, while advertising executives Linda Kaplan Thaler and Julie Roehm will join KISS’s Gene Simmons as judges.